pickett
creative

The May Dugan Center is a non profit social service agency that helps people in need on the near west side and surrounding neighborhoods of Cleveland for over 45 years. This is their first official logo and brand. The center offers hope to its clients and they wanted the logo to reflect that. The color palette is fresh and hopeful. In addition to the logo, a basic identity was created with business cards, letterhead, envelopes and mailing labels.

The website needed updated with the new brand and needed a complete reorganization of the content. The primary audience is other care providers in the area, but the secondary audience is the clients they serve. These clients may not know the terminology for the service they need. The "We are here to help you." puts that list of services into more a relatable terminology.